Online fundraising strategies and methods for a successful fundraiser
Using the internet and social media as a tool to deliver help for good causes is one of the best uses of modern technology. Having a campaign on the internet does not mean that donors will magically appear and pour money into our account. As a matter of fact, unless you use some strategies to correctly set up your campaign and engage the crowd, your campaign will likely remain without contributions. So here you'll find a few tips that you can use to promote and engage the crowd so that your campaign will be a success.
1. Make a credible campaign
People are sceptical by nature, so you will need to focus on transmitting credibility. Our platform has some tools that you can use to share images, video and documents that can give more credibility to your campaign. Make sure that the images you use are relevant to the central reason of your campaign.
2. Make a video for your campaign
A video will create a closer connection between your campaign and your audience, and give it more credibilty. People are more likely to contribute and share credible campaigns. There are tons of free video editing tools that you can use. Once you have created your video, upload it to youtube and add the youtube link to your campaign so that it also shows when people visit your campaign.
3. Promotion on social media is super simple with this little trick
Probably the most important part of a successful campaign is the promotion side, so as you go around the internet or in the real world promoting your campaign, try to make it appeal to emotions and identity instead of wallets, e.g. If you are a veteran setting up a campaign, look for Veteran forums, or other veterans on twitter and facebook, look for people who attended the same school as you, or from your same religious group, even if you don't know these people, it really doesn't matter
That sounds great, buy How do I look for all these people and make them aware of my campaign?
Finding a niche of identity-related people is very simple. Say, for example you are a veteran. Make sure to create a profile on the major social media sites like Twitter, facebook, pinterest, google+ and tumblr, and make sure that your profile says that you are a Vetaran and any other information that other veterans can relate to. If you are a parent raising funds for your son, look for parenting organization or parenting sites within these platforms. Now, here's the trick, don't follow these organizations, instead, look at their followers,They will probably have hundreds or in many cases thousands of followers. Follow all these hundreds of people and many of them will follow you back, Why? because they are of your same identity niche. If you are using twitter, make sure that you don't follow too many people on one go, as they monitor follows and could think you are a spammer. Do it little by little and in a few days, you will have a following of a few hundred people. You can then share the link to your campaign and many of these people will reshare that link, creating a positive feedback loop. that can boost your campaign to the sky.
These little marketing trick is used by online marketers all the time, and it will also work with your campaign for raising funds online,
3. You've goot a following, now share, share and share
Use the social media sharing tools at the top of your campaign to connect to your social networks on facebook, twitter and google plus.
4. Use your email contacts
Email is also a powerful tool to gather momentum for your campaign. Before publishing your campaign, identify the people on your network that you know are more likely to contribute and send them an email. People are more likely to contribute to campaigns that already show some activity.
Email and update your network regularly at least once a week with updates about the status of your campaign. An initial message can look something like this:
5. Engage your network with constant communication and direct personal asks
When contributions start coming in, thank your supporters publicly on Facebook or Twitter and tag them on your thank you post. This will make them feel appreciated, and will also encourage other people to give. You can also send them a direct email, thanking them and asking them for three things:
- post the campaign to their social media pages
- like the campaign page
- share the campaign with at least 10 friends via email
6. Find any excuse to post and repost the status of your campaign
It's tempting to think that posting our campaign once on Facebook or Twitter will be enough to make our campaign successful. This is not the case. Try to find any excuse to post and repost the status of your campaign. You can post messages like
Even if your campaign is not going very well, you can post a message like:
7. Make your campaign feel like a story that develops over time
Make your posts as if they were updates of your campaign rather than requests for money. You want people to look forward to your next post and be updated about how your campaign is doing.
8. Getting press coverage for your campaign
Even though most personal campaigns will receive the largest share of its contributions through social networking, you shouldn't rule out getting some press coverage. Make your story in such a way that is compelling for journalists, write a press release, there are a some free press release sites that will distribute your story and many news organizations will pick it up. Don't get discouraged if you don't hear back from them, they are probably receiving many stories, send follow-up message and be persistent to get your story out there. If you receive some press coverage for your campaign, make sure to include the link on your campaign's page so that it gives you more credibility.
9. Taking your campaign to the real world
Good old forms of advertising are still effective to reach donors. Print flyers and posters for your campaign and place them on key locations like your workplace, school, church or any other place that might be relevant for your campaign.